Why Should Your Business Care About SEO?
Business A uses various advertising strategies but struggles to connect with an audience genuinely interested in their services due to the broad and quite costly of such methods.
On the other hand, Business B allocates its budget to SEO. This more affordable strategy targets people specifically looking for its services. BrightEdge's 2020 data reveals that over 53% of all website traffic comes from organic searches. Plus, SEO-driven leads have a 14.6% close rate, significantly outperforming the 1.7% close rate from traditional advertising.