Imagina Daycare Case Study

Company Overview

Imagina Daycare, a premier Spanish immersion childcare provider in Menlo Park and Palo Alto, focuses on fostering creativity and early bilingualism in children. They aimed to revamp their online presence to match the excellence of their childcare services.

The owner was seeking a complete website overhaul. Their existing site was outdated, failing to reflect the vibrancy of their programs. Although they were doing well on enrollment, they aimed to improve their visibility to reach full capacity and maintain an active waitlist.

Before

• Low Website Traffic & Limited Visibility: The old site struggled with extremely low traffic, receiving an average of 8.5 organic site visitors per month from July-October 2022. This limited visibility made it hard for parents to find information about their daycare online.
• Old Website & Hard to Use on Phones: Imagina Daycare had an old website that didn't work well on phones. It was hard to see and use, making it tough for parents to learn about their daycare.
• Lack of Visual Appeal & Unable to Showcase Uniqueness: Imagina Daycare's website lacked visual appeal and failed to highlight what made their daycare special. It didn't look good and couldn't show how unique and fun their daycare was.
• Couldn't Find Contact Info Easily: The contact page was confusing, and there was no form to send messages. This made it tricky for parents to get in touch, especially after business hours - which is typically when working parents are researching care for their children.

And here's the transformation we achieved...

Results

• Enrollment Surge & Waitlist: The revamped website and enhanced online visibility led to a substantial surge in inquiries and enrollment. Imagina Daycare has achieved a 100% enrollment rate, filling their available spaces to capacity and now has a waitlist that extends up to a year out for certain ages.
• Increased Site Traffic: The new website went live in May of 2023 and from July-October of 2023 the average organic traffic per month was 99.5 which is an over 12x increase from the previous year.
• Elevated Brand Presence: A higher quality website conveyed professionalism and trust, elevating their image among parents seeking top-tier childcare services. Additionally, we assisted in getting more positive reviews on Google where they now have a 5-star rating. All this solidifying Imagina as a trusted and highly recommended Spanish immersion daycare provider.

The results were immediate and impressive. In just the first two weeks, the client received 10 inquiries, successfully closing deals with 5 of them. Now, the client consistently gets 8+ inquiries each month. With three thriving locations and a robust online presence, she is confidently planning to expand further in the coming years.

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