Ninsa Case Study

Company Overview

Ninsa is a reputable turn-key provider of commercial solar and fencing solutions in the Northeast. They aimed to revolutionize their online presence to reflect the excellence of their services. Despite previous work with a website developer, they hadn't achieved their desired outcome and approached us with the following needs:

• A user-friendly website for easy navigation by visitors.
• Resolution of broken contact form issues to streamline client communication.
• Content creation (copy) for each of their services by a capable team.

We successfully met and surpassed these objectives, exceeding expectations. Before delving into the results, let me highlight the issues they were encountering...

Before

• Incomplete Content: As depicted in the image, Ninsa's website suffered from inadequate and incomplete content. Missing images, minimal service information, and numerous sections displaying 'content coming soon' resulted in an unfinished appearance.
• Broken Links & Contact Form: The presence of several broken links and a non-functional contact form impeded seamless navigation and hindered client communication.
• Low Google Page Speed Scores: The old website scored poorly on Google's PageSpeed Insights, signaling slow loading times, poor accessibility, and a failure to adhere to best practices.
• Outdated Design: The website's outdated design contributed to a lackluster appearance, failing to captivate visitors and reflect the professionalism of Ninsa's services.

And here's the transformation we achieved...

Results

• Comprehensive Content & Seamless Navigation: The revamped website now showcases detailed, clear content for each service, addressing previous gaps. Navigation has been streamlined for easy information access.
• Contact Form & Functional Links: We've introduced a new contact form that promptly notifies Ninsa upon submission, enhancing their responsiveness. Additionally, all broken links have been rectified.
• Optimized Page Speed & Improved Performance: Significant enhancements have been made to improve Google Page Speed Scores, resulting in faster loading times and a smoother user experience throughout the site.
• Modern Design & Enhanced Aesthetics: The outdated design has been replaced with a modern, visually appealing interface, capturing visitors' attention and reflecting Ninsa's professionalism.

Our hands-on approach minimized Ninsa's workload as we crafted engaging copy for all seven service pages. This hassle-free process allowed Ninsa to focus on delivering exceptional commercial solar and fencing solutions. The result is a website Ninsa proudly presents to clients, embodying their commitment to excellence.

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